ICON – PBR

The Toughest Sport. The Toughest Mindset. The Toughest Eyewear. 8 seconds that separate legends from the rest. The grit, the fire, the mindset, it’s what defines the ones who refuse to back down. This isn’t just another pair of sunglasses. It’s a badge of toughness. Built to take hits and never buckle under pressure.

TWO SVGE and PBR come together to create something iconic. A piece that stands for the Everyday Cowboys who live the spirit. Who show up, hold on, and never back down.